Instinct Tech

Dress universe with a tailor's touch

Online universe and brand for a tailor shop in Fredericia, wedding dresses, confirmation, party, and custom-tailored solutions.

  • Gitte Dahlhus Design
  • 2024

In short

Client: Gitte Dahlhus Design, dress and tailoring shop in Erritsø near Fredericia, since 2001

Delivered: Branding, logo, UI/UX, photography, business cards, email signature, hosting and SEO

Year: 2024

The task

Gitte Dahlhus Design is an established tailor shop with a physical boutique at Skansegården. The digital presence needed to showcase the wide selection of dresses clearly, while conveying the personal service customers receive in the shop.

How we solved it

We created a calm brand universe with soft pastel colours and large editorial photographs. The categories bridal, confirmation, party and accessories are separated by clear anchor points, giving the dresses plenty of space. The website is targeted at local search in the Triangle Region, so brides and confirmation candidates can find the shop without compromising the editorial feel. Customers can book fitting appointments directly.

What we delivered

Branding, logo, UI/UX design, photography, business cards, email signature, hosting and SEO.

The result

A website that showcases the selection and lets visitors know they will be warmly received.

See also: website for small businesses · Contact us