Branding
Branding & identity
Brands that stand for something and last. Full identity work: naming, logo, typography, palette, tone-of-voice, and guidelines. Built to grow with you.
What you get
- Strategy & positioning
- Naming & narrative
- Logo & monogram
- Typography system
- Color palette
- Brand guidelines (digital + PDF)
Audience
- New companies starting from scratch
- Established brands undergoing a rebrand
- Startups before their first major launch
- Companies with a messy visual identity
Outcomes
- An identity that stands for something, not just another generic logo
- A system your team can execute on without agency help
- Coherence across site, social, sales, and product
- A brand that lasts 5+ years, not just this season
Honest about pricing
Typically €6,000–180,000.
Scope of identity
Logo and colors alone are one thing. A full identity with naming, narrative, typography, visual universe, and tone-of-voice is a larger scope.
Number of directions
We typically create 2–3 strategic directions for you to choose from. More directions and more iterations require more time.
Guidelines & documentation
A short onepager for internal use or a full brand book with do's & don'ts, examples, and templates? This determines the deliverable.
Templates & rollout
Do we also need to deliver social templates, pitch decks, stationery, signage, or email signatures? Each touchpoint is additional production.
Naming & verbal identity
Naming and tone-of-voice is a strategic task in itself; we include it if you are starting from the very beginning.
Clear process. No black boxes.
Strategy
Who are you? What do you promise? Who are you talking to? This must be solid.
Expression
A visual and verbal language that belongs together.
The System
Guidelines that make your team self-sufficient.
Related cases
- Omsorgsvikar: The full identity and website for a care staffing agency.
- Gitte Dahlhus Design: Branding and website for a dress and tailoring shop in Erritsø near Fredericia.
- Kollo: Internal communication platform with identity, website, web app and apps for iOS and Android.
FAQ
What does a brand package include?
Logo (primary + variations), a typographic system, colour palette, imagery and a short brand guide. For startups and companies going through a rebrand, we usually also make basic templates for pitch decks and social media. Everything is delivered as editable files plus exported formats.
Who do you do branding for?
Startups starting from scratch, and small and mid-sized companies facing a rebrand or that have outgrown the visual identity they started with. We take on the whole identity job or just the part you are missing.
How long does a branding process take?
Typically 3–5 weeks from the first conversation to a finished guide. We create 2–3 directions for you to choose from and refine the winning one.
Do we get all the files in editable form?
Yes. You own everything: Figma files, vectors, SVG, PNG, fonts and licences. No ties to us as an agency.