Instinct Tech

Studio – bespoke websites & digital platforms

Deep UI/UX craft + custom admin system

Custom websites and platforms. Built on user journeys, not templates. A professional website is no longer just a marketing folder. It is a platform: the customer's first meeting, your team's daily tool, and an admin system where content and data live. We design what your customers do, see, read, and click, from first visit to conversion. We map every state and remove every small friction point. It takes the time it needs to take, and that is part of the craft.

What you get

  • UX research, interviews & mapping of the user journey
  • Information architecture, wireframes & prototypes
  • Visual design. Every state, every detail
  • Development in modern stack (React / Next.js)
  • Custom admin system to edit content, save data, and manage roles
  • Performance, SEO & accessibility package
  • Launch, hosting & ongoing maintenance

Audience

  • Established companies wanting to be taken seriously online
  • B2B with complex products or multiple customer types
  • Industries where the user journey determines the sale
  • Organizations needing to manage content and data themselves
  • Companies that have outgrown the template phase

Outcomes

  • A site that reflects your level, not another template
  • A user journey that removes friction and actually converts
  • An admin system your team uses without opening a support ticket
  • Measurable performance, SEO, and accessibility from launch day
  • A platform that lasts 3–5 years, not just until the next rebrand

Honest about pricing

Studio from €6,000. Full platforms with admin panel typically €10,000–47,000.

Studio

From €6,000

Built from scratch by a UI/UX designer who maps the user journey in detail. Includes CMS for content editing and can be expanded with a custom admin panel for managing cases, users, or data.

  • 5–12 pages, custom design
  • Launch in 6–10 weeks
  • Custom design from scratch by a UI/UX designer
  • Edit yourself – no developer needed (CMS incl., admin as add-on)
  • Google optimization & fast loading (Core Web Vitals)
  • Living design that guides the user
  • Statistics on visits & behavior (Analytics)
  • 30 days of support after launch

Depth of user journey

How many user types, how many flows, how much research. Deep UX work separates a professional site from a template site, and it takes time.

Scope & number of templates

Not the number of pages, but the number of unique templates and states. Home, product, case, blog, search, empty states, errors. Each is designed and built.

Admin system as add-on

Studio includes CMS for content editing. If the team needs to create cases, manage users, export data, or handle roles, we build a custom admin panel on top. Typically +€3,350–10,700 depending on scope.

Integrations

CRM, ERP, payment, booking, mail, analytics. Every connection requires setup, error handling, and documentation.

Content & migration

Do you write the content yourselves, or do we help with text, images, and migration from an old site? This affects both time and budget.

Satisfaction guarantee

You typically see a draft before you pay. If you are not happy with it, you get a new draft or a different solution. Only when you are satisfied and want to continue do we agree on the practical details and payment. We build partnerships, not mass production.

Hosting & operations

+ €54/mo

Email with your own domain, daily backup, SSL security and ongoing updates. Optional but recommended. No lock-in.

  • Email with your own domain
  • Daily backup
  • SSL security
  • GDPR hosting in the EU
  • Ongoing updates

Costs extra: Major changes, new content and new sections. Minor tweaks are included in the package.

Need ongoing changes? Handled via our Care/Grow retainer or at €100/hr.

Clear process. No black boxes.

Understand

We start with your business, your customers, and your team's daily workflow. Who will use the site, what must they achieve, and where is the friction. No Figma before we understand the problem.

Design

We map the user journey. Every screen, every state, every error message is considered. UI/UX as actual craft, not a buzzword in a presentation.

Build

Modern stack, clean code, custom admin panel tailored to your workflow. Performance, accessibility, and SEO are measured from day one.

For bespoke solutions with custom scope, read about Atelier.

Related cases

  • Omsorgsvikar: The full identity and website for a care staffing agency.
  • Gitte Dahlhus Design: Branding and website for a dress and tailoring shop in Erritsø near Fredericia.
  • Vindt & Lauridsen: Website and identity for a carpentry and contracting company in Kolding.

FAQ

How much does a website cost with you?

Studio starts from €6,000. A designer-led website with a CMS, so you edit the content yourselves. If you need a custom admin system, deep integrations or several user types on top, full platforms with an admin panel typically cost €10,000–47,000. If you just need to get online quickly at a fixed price, the Starter package (from €670) is the right place to start.

Do you also build for mid-sized companies?

Yes. Studio and Atelier are built for small and mid-sized companies that need their own admin system, several user types, CRM/ERP integrations and a site that can grow. We take the job all the way from UX research to operations, so you don't have to coordinate five different suppliers.

Why does it take the time it takes?

Because we go into detail with the user journey. We map who uses the site, what they are trying to do and where they drop off, and we design every state: empty, filled, error, loading. That is the difference between a site that works and one that just looks nice.

Do we get an admin system we can use ourselves?

Yes. We build a custom admin panel shaped around your workflow, so you can create content, store data, manage roles and export yourselves. No plugin jungle, no support tickets to change a line of text.

What stack do you build on?

React / Next.js on the front end, Supabase or a custom back end for admin and data, and a headless CMS where it makes sense. We choose the stack based on your needs, not on what is newest.

What if I am not happy with the draft?

Then you get a new draft or a different solution. You typically see the draft before you have paid anything, so you are not committed before you have seen something. When you are satisfied and want to continue, we agree on the practical details and payment together.

See also

Guides