A gentle reminder to show care

Mobile app that helps busy people remember small, caring moments, from birthdays to a text message in the middle of a Wednesday.

Kindly
2024

In short

Product: Kindly, free app for Danish families

Delivered: Branding, logo, UI/UX, website, app for iOS and Android, frontend, backend, hosting, and SEO

Year: 2024

The task

Kindly helps busy people remember the small caring moments, from birthdays to a quick message in the middle of the week. The core idea is that caring happens more often when it is easier to do.

How we solved it

Soft 3D characters represent different relationships: partner, parents, children, grandparents, and friends. A simple flow allows users to save important dates and receive a reminder to send something loving.

The tone is warm, tactile, and deliberately understated, so the app does not feel like just another notification.

What we delivered

Branding, visual identity, app design, and frontend/backend development, an app for both Apple and Android, plus a website with hosting and SEO.

The result

An app and a website that are straightforward to use and clearly present the idea to Danish families.