Strategic SoMe across 16 channels

Strategic management of 16 SoMe channels for the youth schools in Kolding Kommune, from concept and graphics to copy and drafts for a new website.

UngKolding
2024

In short

Client: UngKolding, the youth schools in Kolding Municipality

Delivered: Social media strategy, content and copywriting, graphic design and wireframes for a new website

Year: 2024

The task

UngKolding brings together the youth schools in Kolding. We were tasked with strengthening their digital presence across 16 channels where the target audience actually is, with a tone that fits each post.

How we solved it

We created a unified social media strategy. Each school retains its distinct voice while staying within the shared UngKolding identity. Content is planned, produced and published at a pace that matches the everyday life of young people. We built reusable graphic templates, campaigns and posts that are quick to produce and easy to recognize. The copy speaks directly to youth without talking down to them.

Next steps

Wireframes for a new website are underway, allowing the site to become a unified gathering point for the multiple channels.

What we delivered

Concept, graphics, copy and wireframes for a new website.